Rallye Corners Lexus Market On LI

Rallye Lexus has been making headlines lately with several noteworthy accomplishments, but most aren’t surprised by their success. Even though Lexus is a relatively new brand when compared to Mercedes-Benz or BMW, Rallye Lexus benefits from over 45 years of Rallye Group’s experience in the luxury automobile market.

John Tetta, General Sales Manager for Rallye Lexus, said “At Rallye, value is all about satisfying the customer, listening to them, and delivering a great experience. It’s what makes Rallye Lexus different than every other dealer. We pride ourselves on that.”

In fact, customers overwhelmingly agree. Lexus corporate has confirmed that Rallye Lexus has satisfied more Lexus customers than any other dealer in New York. Recently the Rallye Lexus Service Department won the “Best of the East” award, beating 43 other dealers. In 2002, Rallye Lexus received a similar title, earning the coveted “Crown Jewel” award.

William Finsilver, Vice President of Sales and Marketing for Rallye Group and General Manager of Rallye Lexus, said “The results are in and it doesn’t look good for the competition. Where other dealers are losing market share, our numbers are up. This positive trend was accomplished by delighting our current customers and reaching out to new customers on Long Island.”

“Attracting customers is both an art and a science,” said Tetta. “Many of my customers have become close friends. Time and time again our best advertising is word of mouth from our current customers. We’re like a family. Our customers play a big part in our continuing success.”

Like his customers, Tetta regards his closely knit staff as family. Boasting the highest average tenure for its salespeople, Rallye Lexus is unique in its ability to attract and retain the best in the industry. “Four of our sales associates have been at Rallye Lexus from the beginning in 1989. Plus, we promote from within to help build respect and camaraderie amongst the staff,” said Tetta.

Quality customer service is much more than treating customers with the respect they deserve. It’s about asking the right questions, learning about their unique needs, and having impeccable product knowledge. From that, an experience based on the personal needs of each customer is developed.

“What other dealers don’t seem to get is it’s more than just the price. It’s about the total experience,” said Tetta. “Customer care begins the moment someone walks into the showroom and continues into the sale process and throughout ownership. Every member of the staff, from receptionist to technician to salesperson, plays a part in overall satisfaction. That translates into efficiencies that help our customers save precious time.”